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Master of Digital Media

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My Blog

Master of Digital Media

See Portfolio

My Blog

About Me

Education

My passion for technology and human interaction led me to pursue a diverse educational path. I started with a Bachelor's in Economics from the University of Cartagena, which instilled in me a strong analytical mindset. I then dove into the world of digital media, earning a Master's degree and an HR certificate from Toronto Metropolitan University (TMU). This multidisciplinary background has allowed me to develop expertise in programming languages, UI/UX design, digital platforms, analytics, and project management while also understanding the importance of effective team dynamics and client relationships.

Work Experience

E-commerce Leadership (6+ years): Streamlined operations across Shopify Plus, Amazon FBA, CommerceHub, HubSpot, and social media. Leveraged Google Console for data-driven insights and enhanced online presence.

Marketing & Growth Strategist: Conceptualized and executed successful paid media campaigns, optimizing performance and driving business growth.

Business Development & Integration Specialist: Identified growth opportunities, developed e-commerce integrations, and increased revenue streams.

Human Resources Leader: Recruited, trained, and developed high-performing teams, fostering diversity, collaboration, and growth. Implemented effective retention strategies, including feedback mechanisms, flexible work arrangements, and professional development opportunities.

Skills

Social media paid marketing
SEM & SEO
Content creation
E-commerce management
Data Analytics
Social media KPI analysis
Recruitment, training & development
Excellent communication & attention to detail
Strong problem-solving & planning abilities
Microsoft Office Suite (Word, Excel, PowerPoint, Publisher)
Adobe Creative Suite (Acrobat DC, Photoshop, InDesign)
Accounting & Finance (QuickBooks, SAGE300)
Shopify
Amazon FBA
Marketing & Analytics (HubSpot, Google Ads, Google Analytics)

Master of Digital Media

Master of Digital Media

About Me

Education

Work Experience

Skills

Connect with me!

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