Case Study: The Arborist Store

Problem/Opportunity:  Identify low conversion rates on a specific product page or checkout flow with the goal of increasing revenue. Uncover missed opportunities to drive traffic and engagement from social channels.

Approach:

Iterative design: Wireframes, prototypes, A/B testing of different solutions, SEO and Google Ads campaign adjustment. Design and implement changes to layout, content, calls to action, and forms.

KPIs: Conversion rate, average order value, cart abandonment rate.

Design as a Tool: Use design thinking to explore root causes and potential solutions.

Complexity: Navigating technical constraints and integrating with existing systems.

Cross-functional Collaboration: Work with developers, marketers, and analysts to implement and measure success.

Social Media Strategy:

• Develop a content calendar aligned with product launches and promotions.
• Optimize social media profiles for relevant keywords and branding.
• Run targeted ad campaigns on platforms like Facebook and Instagram.
• Engage with customers and build a community around the brand.

SEO Strategy:

• Optimize product descriptions, meta tags, and headers for target keywords.
• Build backlinks from relevant websites and blogs.
• Create high-quality blog content around topics related to your products.
• Fix technical SEO issues like broken links and slow loading times.