Problem/Opportunity: Identify low conversion rates on a specific product page or checkout flow with the goal of increasing revenue. Uncover missed opportunities to drive traffic and engagement from social channels.
Approach:
Iterative design: Wireframes, prototypes, A/B testing of different solutions, SEO and Google Ads campaign adjustment. Design and implement changes to layout, content, calls to action, and forms.
KPIs: Conversion rate, average order value, cart abandonment rate.
Design as a Tool: Use design thinking to explore root causes and potential solutions.
Complexity: Navigating technical constraints and integrating with existing systems.
Cross-functional Collaboration: Work with developers, marketers, and analysts to implement and measure success.
Social Media Strategy:
SEO Strategy:
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