The Wallplate Wares website features a variety of wall plates for home decor. Products are categorized by type (e.g., rocker, duplex, toggle) and material (e.g., bronze, copper, brass, wood, porcelain). Each wall plate is designed to be durable, easy to install, and available in multiple finishes.
Collections- Over 3,000 product listings (warehouse operation)
I played a pivotal role in the successful launch and ongoing growth of their online store, contributing to every stage of the project from strategic planning to post-launch optimizations.
Intuitive Navigation: Products are clearly categorized by type and material, making it easy for users to find what they need.
Visual Appeal: High-quality images showcase product details and finishes, enhancing visual engagement.
Informative Content: Detailed product descriptions help users make informed decisions.
Highlighted Best Sellers: Drawing attention to popular items aids in decision-making and boosts sales.
Overall, the design effectively combines aesthetics with functionality.
Consultation & Planning:
- Collaborated with stakeholders to define the brand identity, target audience, and website goals.
- Participated in strategy meetings for the new website launch.
- Managed domain purchase and setup.
Design & Development:
-SSelected and tailored a Shopify theme to align with the brand's aesthetic and functional requirements.
-Created logo and branding materials.
-Developed compelling product listings, including optimized titles, descriptions, and tags for improved search visibility.
Photography & Media:
-Actively participated in product photography sessions, assisting with lighting, product staging, and composition.
-Edited photos using Photoshop, ensuring high-quality images.
Content Creation:
-Designed website collections and pages.
-Implemented on-page SEO best practices for collections and product images to improve organic search rankings.
-Authored website content that captured the brand's voice and effectively communicated the value proposition of the products.
Social Media Management:
-Developed and maintained a content calendar for consistent social media engagement.
-Managed and scheduled social media posts.
-Ongoing website development and improvement.
Ongoing Website Development:
- Continuously tracked website analytics to identify areas for improvement.
- Implemented updates and optimizations to enhance user experience, increase conversions, and drive sales.pen_spark
Successful Launch: The website launched on time and within budget, garnering positive feedback from customers and stakeholders.
Conversion Rate: Exceeding initial targets. by 85%
Social Engagement: Built a loyal following on social media, and consistently increasing engagement rates.
Collaborative Approach: Working closely with the client and various teams fostered a sense of ownership and shared success.
Adaptability: The ability to pivot and adapt to evolving project requirements was crucial for delivering results.
Data-Driven Decisions: Regularly analyzing website and social media data allowed for informed decision-making and continuous improvement.
Domain Management
Template Selection and Custom Coding
Logo and Branding Design
Product Listing and SEO
Photography and Photo Editing
Content Writing
Social Media Management
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